Brand Profile
The MINISO Brand founder Jack Ye gained inspiration for MINISO while on vacation with his family in Japan in 2013. He came across several specialty stores in Japan which stocked good quality, well designed, and inexpensive products that were mostly manufactured in China. With his knowledge and experience in product development, supply chain, and the fashion industry, Jack established MINISO with its headquarters in Guangzhou, China, a brand catering to young people around the world.
Development
- 2022
- 2021
- 2020
- 2019
- 2018
- 2017
- 2016
2022
Year
January Miniso opened its first stores in Libya and Andorra.
March 12 MINISO opened New York flagship store in SoHo, Manhattan.
March 22 MINISO celebrated the end of its MINI bus world tour and #love2gether campaign by lighting up in Dubai, the world's largest and tallest observation wheel.
April MINISO opened its first store in Qatar.
June Miniso opened first Malaysia flagship store.
July 1 MINISO opened first UK flagship store in London.
July 13 MINISO officially listed at HKEX (HKEX: 9896).
August MINISO celebrated its fifth anniversary of entering Indian Market.
October 1 MINISO Opened its 2000th overseas store in Lyon, France.
October 1 MINISO unveiled a new “$2 Plus” concept in Canada.
December MINISO started its #Lifeisforfun! world tour with MINI Family, traveling from Thailand, Italy, to Mexico, MINISO spreads holiday cheer and kindness during this holiday season.
April MINISO opened three stores in Italy.
December 12 MINISO Penpen announces cooperation with ECOAN charity organization to raise funds for planting trees around the Andes.
December 18 MINISO opened the 5000th store worldwide in Houston TX.
January 25
MINISO donated 3 million yuan of masks and other protective materials to Wuhan.
April
FLEXO lamp of Miniso contracted Spanish design studio won the German Red Dot Design award for 2020.
July
MINISO co-branded with Tencent's popular mobile game 'Honor of Kings' to develop hundreds of fashionable products.
July 29
MINISO opened its first store in the European country Malta.
January 9
MINISO established a comprehensive partnership with El Salvador.
March 6
MINISO's Original Design Team MOD Appeared at the Design Shanghai Exhibition.
March 13
MINISO Cooperates with Marvel Studios, Releasing 2000 Superheroes Peripheral Products.
March 13
MINISO signed cooperation agreements with companies from four countries, developing in 86 countries and regions.
March
January 10
MINISO reached comprehensive cooperation agreement with Poland.
January 15
MINISO reached cooperation with SAP and IBM.
January 30
MINISO reached comprehensive cooperation agreement with Greece.
January 30
MINISO reached comprehensive cooperation agreement with Colombia.
2018
February 10 - 14
MINISO attended the Ambiente 2017 in Frankfurt, Germany with new products.
February 24
MINISO opened three stores in Indonesia, reaching 550 million Indonesian rupiah sales volume.
February 24
MINISO opened seven stores in five countries, including Indonesia, Nepal, Dubai, Singapore and the Philippines.
February 28
MINISO reached comprehensive cooperation agreement with Turkey.
March 17
January 21
MINISO won the “2015 Charity Collective Award” in the 5th China Charity Festival.
February 29
MINISO established a comprehensive partnership with Nepal.
March 16
In association with Givaudan, MINISO organized the global release conference for the “Blooming Bouquet Series Perfume”.
March 16
MINISO was invited to participate in CHIC Spring.
March 25
....
Designer Team
The nature of human beings is endowed with magical powers, and we enjoy all that nature has given us.
Once we learn from the nature and create from it, we may feel the joy of life!
Brand Culture
With the unprecedented prosperity of world economy, luxury brands from Europe are blindly pursued by customers. However, counterfeit goods spread all over the market. This results in people’s two extreme consumption patterns.
As a reflection and criticism of this situation, MINISO was born!
