Brand

Permafrost is a Norwegian design studio founded by four industrial designs:Andreas Murray, Eivind Halseth, Oskar Johansen and Tore Vinje Brustad.We allgraduated from the Oslo School of Architecture.

Our design philosophy is all about creating consumer products that are userfriendly, simple and safe, with just enough personality to make them stand out.We believe this philosophy can be applied to almost any kind of product.Permafrost X MINISO collection is sold exclusively through MINISO's storesacross Asia.

Helsinki based Pentagon Design is a holistic conception agency We focus onrefining products, services and environments people use every day, We con-tribute towards building a better future through sustainable growth anddesign.

Our integrated approach has made us one of the leading Nordic design con.sultancies, and our work has been recognized with prizes such as the iF Product Design, red dot, and Design Plus awards, In year 2012 Pentagon Designwas awarded the State Prize for Design.

Javier Moreno

Industrial Designer, Creative Director and consultant | CEO at BambúStudio.

"Design should be something that matters. To date, everything is becomingimmaterial and increasingly virtual, but our lives are inseparable from our mate-rial needs, hence designs have to be functionally fit for their purposes and alsoaesthetically pleasing. I like being meticulous and in the design process I try toget the most out of everything by employing the least resources."

Sander Lucas and Marijke Lucas are both graduates from Design AcademyEindhoven. Sander works for his own collection, designs and exhibitions (fori.e. Design Academy Eindhoven and the Technical University of Eindhoven)and coaches student designer.

Marijke was a senior graphic designer at ELLE Decoration for a considerableperiod of time: 'Although I loved my job, at the end of 2012 1 felt it was timefor a change, so I decided to start a new business with my favorite designerSander Lucas, who also happened to be my husband.

MINISO has established K100 design alliance with 11 top designers fromSouth Korea.

Create 100 exclusive products for famous and innovative brands.

BOUD

We design what you need.

We design that is easy, clear and witty.

Focus on the core functionality and implement a clear design.

We design witty with unexpected material or creative thinking.

We are a design studio based on SEOUL.

found/Founded is a design studio based in Seoul. Our work includes productdesign, graphic design,identities, publications, exhibitions,packaging，and UX.

We suggest design products that can contain reasonable strategy and senti-mental values through the diverse views and expansion of the thoughts whicharise from blending different areas of design.

Life Studio introduction: in September 2011, the institute of industrial designofficially introduced its studio training course, with 7 industrial design direc.tions and workshops, and the lifestyle design studio was one of them.

ZAN DESIGN adheres to "believing that good DESIGN doesn't necessarilychange lives, but bad DESIGN can ruin the fun of life."Design philosophy, con-stantly explore the boundaries of design.lt is believed that good design shouldnot be limited to functionality. Good design is the presentation of design ideasand lifestyle, satisfying and satisfying people's life.

Located in Shanghai, Hoii design is an integrated design firm, providing clientswith a wide range of design services, including commercial space design,brand recognition system design, installation art, furniture and product design.We take "how to design" "why to design" and "what if" as the design startingpoints, and through the research of market, cultural background and materials,we combine multiple design methods to create unique design scheme for cus-tomers. The core members of the team are from Central Saint Martins Collegeof Art and Design, and have won the German Red Dot Design Award. Theyhave worked on projects that have displayed at world-class exhibitions, includ-ing London Design Week and the Cologne Furniture Fair, etc.

KAIQI HUANG is a young designer, With passion and curiosity for life, shehopes to incorporate her insights and perceptions into her works. Focus on theimpact and renewal of people's lifestyle changes on products, hoping to makeproducts that keep pace with the times and are full of vitality, which can bringpeople a pleasant experience or profound thinking.