Brand

January                     Miniso opened its first stores in Libya and Andorra.

March 12                  MINISO opened New York flagship store in SoHo, Manhattan.  

March 22                  MINISO celebrated the end of its MINI bus world tour and #love2gether campaign by lighting up in Dubai, the world's largest and tallest observation wheel.  

April                          MINISO opened its first store in Qatar.  

June                          Miniso opened first Malaysia flagship store.  

July 1                        MINISO opened first UK flagship store in London.  

July 13                      MINISO officially listed at HKEX (HKEX: 9896).  

August                      MINISO celebrated its fifth anniversary of entering Indian Market.  

October 1                 MINISO Opened its 2000th overseas store in Lyon, France.  

October 1                 MINISO unveiled a new “$2 Plus” concept in Canada.  

December                MINISO started its #Lifeisforfun! world tour with MINI Family, traveling from Thailand, Italy, to Mexico, MINISO spreads holiday cheer and kindness during this holiday season.  

April                       MINISO opened three stores in Italy.

December 12         MINISO Penpen announces cooperation with ECOAN charity organization to raise funds for planting trees around the Andes.  

December 18         MINISO opened the 5000th store worldwide in Houston TX.

January 25                MINISO donated 3 million yuan of masks and other protective materials to Wuhan.

April                          FLEXO lamp of  Miniso contracted Spanish design studio won the German Red Dot Design award for 2020.

July                           MINISO co-branded with Tencent's popular mobile game 'Honor of Kings' to develop hundreds of fashionable products.

July 29                      MINISO opened its first store in the European country Malta.

September 17          MINISO signed the cooperation agreement with representatives of Italian partners.

October 14               MINISO signed the cooperation agreement with representatives of Icelandic partners.

October 15               MINISO officially listed at NYSE.

October 20               The first store of MINISO opened in Paris.

October 27               MINISO founder Ye Guofu personally invested in the establishment of "MINISO Quality Assurance Fund of RMB 100 Million"a

January 9                 MINISO established a comprehensive  partnership with El Salvador.

March 6                   MINISO's Original Design Team MOD Appeared at the Design Shanghai Exhibition.

March 13                 MINISO Cooperates with Marvel Studios, Releasing 2000 Superheroes Peripheral Products.

March 13                 MINISO signed cooperation agreements with companies from four countries, developing in 86 countries and regions.

MarchThree             MINISO Products Won the 2019 German iF Design Award.

April                         MINISO Has Been Officially Licensed By Kakao Friends To Develop Joint Products.

April 24                    MINISO x PDC Design Forum Was Grandly Held.

April 23-27               MINISO x Marvel products were displayed for the first time in the 125th China Import and Export Fair.

MayThree                 MINISO products won the 2019 Italian A' Design Award.

May                          MINISO cooperated with IBM to upgrade comprehensively.

June                          MINISO Stores to Hit 180 in Mexico by Year End.

June 12                     MINISO Global Agents Summit Forum was held in Mexico. MINISO reached cooperation with at the forum and develops in five countries in South America.

July 3                        MINISO cooperated with Forbidden City Culture to hold the new product release conference.

July 12                      MINISO x Marvel IP store was opened in Shenzhen.

August 13                 MINISO reached comprehensive cooperation agreement with French and British Companies.

Semtember 7            MINISO Makes Its First Appearance at 2020 New York Fashion Week With Its Go Girl Series Products.

Semtember 24-25     MINISO Appeared at India Retail Forum and Won India Most Admired Speciality Retailer of the Year.

October 16                MINISO Attended 2019 China Licensing Expo with Licensing Products Collaborating with Hot IP.

October 18-20           MINISO Marvel Series Highlights the Shanghai Fashion Weekend

January 10                                        MINISO reached comprehensive cooperation agreement with Poland.

January 15                                        MINISO reached cooperation with SAP and IBM.

January 30                                        MINISO reached comprehensive cooperation agreement with Greece.

January 30                                        MINISO reached comprehensive cooperation agreement with Colombia.

2018                                                  Four MINISO Products Won the 2018 iF Design Award.

February 9                                        MINISO Attended the Ambiente Frankfurt Once Again.

2018                                                  Four High-quality and Good-looking Products of MINISO Gained The Red Dot Design Award.

March 28th - March 30th                 MINISO Appeared in the “Shop & Store Vietnam 2018” Exhibition.

April 13 - 14                                     MINISO Held Investment Conference in India.

April 17                                             MINISO Held Investment Conference in Brazil.

May 31                                              MINISO reached comprehensive cooperation agreement with Bulgaria.

August                                              MINISO has opened over 1,000 stores.

August 17                                         MINISO Reached Cooperation Agreements with Ecological Suppliers, Advocating “Elaborate Manufacture”.

September                                        The first Romania MINISO store set up in Veranada Mall in September 2018， and it opened the second store in Iris Mall in the same month.

October 23                                        2018 Autumn Canton Fair Held Successfully, MINISO Appeared with New Image.

November                                        MINISO Collaborates with PANTONE to Create Hot-sale Products.

November 21                                   The 2019 MINISO Global New Products Ordering Fair was successfully held in the Intercontinental Guangzhou Exhibition Center.

November 26                                   MINISO reached comprehensive cooperation agreement with Macedonia.

February 10 - 14                     MINISO attended the Ambiente 2017 in Frankfurt, Germany with new products.

February 24                             MINISO opened three stores in Indonesia, reaching 550 million Indonesian rupiah sales volume.

February 24                             MINISO opened seven stores in five countries, including Indonesia, Nepal, Dubai, Singapore and the Philippines.

February 28                             MINISO reached comprehensive cooperation agreement with Turkey.

March 17                                 MINISO reached comprehensive cooperation agreement with Madagascar.

March 28                                 MINISO held “Change the World - 2017 Thailand Seminar for MINISO Sole Agents” in Bangkok, Thailand.

March 30                                 MINISO held the “CO - WIN Ways of Win-Win Commercial Real Estate Enterprises and Future New Retail Business - 2017 MINISO Communication Meeting for Global Partners” in Jakarta, Indonesia.

April 7                                     MINISO reached comprehensive cooperation agreement with Mauritius.

May 16                                    MINISO reached cooperation agreements with Kenya, Sri Lanka and Panama.

May 20                                    MINISO held the "Change the Wolrd" -- MINISO Exchange Meeting for Branding in Indonesia. On the same day, the MINISO Indonesia flagship store was opened.

June 1                                      MINISO joined the “YiTong Book House” charity project, having fun with students on the Chinese Children’s Day.

June 30 – July 1                       MINISO “Belt and Road" Global Summit Forum was successfully held in Guangzhou.

July 26                                     The MINISO 2017 Jeremy Lin Charity Game was held with complete success.

July 27                                     MINISO reached comprehensive cooperation agreement with Ireland.

August 1                                  MINISO reached comprehensive cooperation agreement with New Zealand.

August 7                                  MINISO collaborated with Intercos, the most powerful cosmetic company to hold a Makeup Tasting Meeting in Guangzhou to launch the MINI PONI makeup series.

August 11                                MINISO reached comprehensive cooperation agreement with Uzbekistan

August 30                                MINISO successfully held the “Change the World” Promotion Conference in Sao Paulo, Brazil.

September 7                            MINISO “Change the World” Promotion Conference was successfully held in the Galleria Conference Center in Johannesburg, South Africa.

October 19                               MINISO successfully reached cooperation agreement with a renowned retail company of Armenia, taking a step forward to its global expansion.

October 28                               MINISO held a promotion conference in GEM Center in Ho Chi Minh City, Vietnam.

November 21                           MINISO reached comprehensive cooperation with Kyrghyzstan.

November 29                           MINISO held brand promotion conference in Mexico.

December 10                            MINISO held the 'Change the World' brand promotion conference in India.

January 21                         MINISO won the “2015 Charity Collective Award” in the 5th China Charity Festival.

February 29                       MINISO established a comprehensive partnership with Nepal.

March 16                           In association with Givaudan, MINISO organized the global release conference for the “Blooming Bouquet Series Perfume”.

March 16                           MINISO was invited to participate in CHIC Spring.

March 25                           MINISO established a comprehensive partnership with Australia.

April 1                                MINISO’s corporate WeChat account was listed as one of the Top 500 WeChat public accounts in China.

April 8                                MINISO was awarded “the Most Competitive Chain Business in China’s Retailing Sector in 2016”.

April 13                              MINISO participated in the Hong Kong Electronics Fair in Hong Kong Convention and Exhibition Center.

April 15                              MNIISO participated in the 119th China Import and Export Fair (Canton Fair).

May 4                                 MINISO established a comprehensive partnership with Mexico.

May 6                                 Two MINISO flagship stores were opened in Malaysia at the same time.

May 10                               MINISO’s global founder attended the China (Guangdong) and Canada (British Columbia) Economy and Trade Exchange Fair and signed a cooperative agreement which was worth RMB 1 billion.

May 11                               MINISO established a comprehensive partnership with Turkey.

May                                    Miyake Junya, MINISO’s chief designer, led a Nordic design team to start a global store tour.  

June 12                               MINISO established a comprehensive partnership with Mongolia.

June 17                               The Philippines’ first MINISO flagship store was opened at Robinson Square in Manila.

June 22                               MINISO launched a release conference in Hotel W in Guangzhou for the global release of “Porcelain Skin Cosmetics”. Teacher Perry, a soul figure of the stylist community, appeared in person to give some makeup tips.

July 9                                   MINISO was awarded the “Outstanding Chinese Franchise Brand in 2015”.

July 24                                 MNIISO held the “Hello World Saiman Fund Global Investment Fair” in Malaysia. 

August 3                              MINISO established a comprehensive partnership with the United States of America.

August 7                              MINISO’s Laos flagship store opened for business. Wang Kang (transliteration), Laos’ finance minister, shopped in MINISO with his wife. Five major national banks in Laos set up ATMs right near the MINISO store for customers' needs.

August 19                            MINISO’s first Mongolia flagship store opened. Miss Universe Munkhdalai Uyanga came and gave her sincere support.

August 22                            The releasing ceremony of MINISO's new product "D-83B Bluetooth Speaker with Stereo Sound and Duplex Sound Track”and the opening ceremony of MINISO’s first South Korea flagship store were held in the Sheraton Hotel (Seoul).South Korean star Weon Ki-Jun hosted the event, and super popular idol band SISTAR known as "Beyonce of South Korea", capability style star Park Sung-woong along with South Korean representatives showed up to witness the very moment.

August 30                              MINISO's first Thailand store opened. Thailand's best actress Rodmay was present to give her support.

October 1                              MINISO opened the first flagship store in the Buddist Shrine Nepal.

October 28                            MINISO settled in Australia, opening in Bondi Junction and Westfield Hurstville at the same time.

November 3                          MINISO was awarded the “2016 CCFA Retail Innovation Award” by China Chain Store & Franchise Association.

November 16                        MINISO was present at the 20th Cosmoprof Asia Pacific.

December 11                        MINISO held a three-day investment conference named “Hello! World MINISO -- Saiman Fund International Conference on Global Investment” in Singapore, which is highly acclaimed by its global partners.

December 15                        MINISO was awarded the “2016 Innovation on Chinese Enterprise Marketing”.

December 16                        Two MINISO flagship stores were opened in Mexico. MINISO began its expansion across Latin America.